What kind of idiot would try to start a company, not necessarily a huge company, but ANY company by first lying about the costs of your product, then telling potential customers that they are going to get non-optional features attached to this new product. These are going to be features that the customer didn’t ask for, and doesn’t want, and won’t use.
Then, to put the cherry on the top of this sales pitch, tell the customers that you need to make your new company successful, that they’ve been idiots for buying from your competitor since their product is “sub-standard”.
Now sales pitches that compare competing products unfavorably to what you’re trying to sell are as old as mankind. Telling potential customers that they’re idiots for even considering another product, a product that they’ve already used for years and that they are happy and satisfied with, brings a whole new meaning to the phrase “cutting edge marketing.” As in “cutting-your-own-throat marketing.”
Yet President Obama, you know, the same guy who knows more about everything than his own advisors, is doing just that. Using the Rose Garden as the setting for a great impression of a Sham-Wow commercial, the President himself tried to tip-toe this same nonsense past the common sense alarm of the American voter.
There are more than a few court challenges to the constitutionality of Obamacare working their way toward the supreme court as you read this, and even if the Supremes decide that Chief Justice was right in what he said about penalties versus taxes, that doesn’t negate the fact that there are other grounds to nullify the Affordable Care Act (ACA).
But what happens and the court decides that the ACA is, after due deliberation, actually unconstitutional. What happens then? People will still need health insurance, but if they carried individual coverage, the insurance that they had as of December 31st will have been cancelled. The insurance that they were forced, by an unconstitutional law, to acquire, will be much more expensive according to all the commentary we have been seeing. Does that mean that until they find a reasonably priced replacement for the ACA mandated insurance, the government of the United States is liable for the excess cost of the ACA insurance? Would it mean that the extra “benefits” such as prenatal care for fifty-nine year old women could be removed, and the policy holder be reimbursed? If so, by whom, and by how much?
Whether or not Obamacare passes another constitutional test, our nation’s health insurance system is like Humpty Dumpty after he fell off the wall. The real question is, how do we put ol’ Humpty back together again, how fast can we do it, how much will it cost and who’s going to get stuck with the bill?
Now would be a good time for Republicans and the Tea Parties to touch base with all the major insurers in the country and alert them that they might have to work like mad and use gallons of Crazy Glue to help us put it back together again, even if they need some duct tape to finish the job. It won’t need to be elegant, but it absolutely has to be able to work.